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Expert Representation.
Exceptional Results.
From the first conversation to the final walkthrough, Bill Rohlfing serves as your dedicated advocate — protecting your investment and bringing your vision to life with precision and care.
Your Expert in
the Room
An Owner's Representative works exclusively on your behalf — not the contractor's, not the architect's, not the vendor's. Bill serves as your single point of accountability, translating your vision into a actionable plan, assembling the right team to execute it, and making sure every decision protects your interests from start to finish.





Scope of Services

Pre-Construction Planning
Every successful project begins long before a single wall comes down. Bill works with you to define your vision, establish a realistic budget, and build the right team — vetting and selecting architects, designers, contractors, and specialty consultants so you start with confidence, not guesswork.
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Design Review & Coordination
Design decisions made early save significant time and money later. Bill reviews all drawings and specifications alongside your architect and consultants — identifying conflicts, advising on materials and building systems, and ensuring every design choice aligns with your budget, timeline, and long-term vision before construction begins.

Bid Management
Getting the right contractor at the right price requires experience and leverage. Bill oversees the entire bidding process — evaluating credentials, leveling proposals, and negotiating contracts on your behalf to ensure you're getting best-in-class work.

Construction Oversight
Once the work begins, Bill is on site and in the details. He conducts regular progress meetings, monitors quality of materials and workmanship, manages the schedule, and handles change orders — keeping your project moving forward and your interests fully protected throughout the build.

Cost Management
Budgets don't manage themselves. Bill maintains a detailed, real-time view of every cost across every phase — tracking contractor payments, flagging variances, and coordinating cash flow so there are no surprises and your investment stays on track from groundbreaking to completion.

Post-Construction
The job isn't done when construction ends. Bill oversees final inspections, ensures all sign-offs and certificates of occupancy are secured, delivers warranties and records drawings, coordinating any remaining maintenance contracts — so you can move in with complete peace of mind.
About Bill Rohlfing
Bill Rohlfing has spent over two decades at the intersection of design, construction, and real estate in New York City and the Hamptons. A graduate of Pratt Institute with a background in sculpture, Bill brings a rare creative sensibility to the technical demands of complex renovation projects.
Having Developer Experience and getting his LEED AP, Bill understands both the financial and environmental dimensions of every project. Within the 33 projects portfolio, he has also personally developed five Harlem brownstones — several delivering over 30% ROI — giving him a developer's instinct that benefits every client he represents.
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Educational Background:
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Pratt Institute BFA in Sculpture — bringing a creative eye to every project.
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Certified LEED AP: When applicable I can ensure sustainable, eco-friendly building practices.
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Experience Highlights:
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20+ Years of Design Expertise: Specializing in detailed renderings, photoshop, model-making, and visualizing complex projects before construction begins.
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Licensed Real Estate Sales Professional: Providing insight on property value and return on investment.
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Real Estate Developer: Successfully developed five brownstones in Harlem, several delivering over 30% ROI.
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Ready to Build Something Extraordinary?
Whether you're project is in Bridge or Brooklyn, an addition in East Hampton, or a full build anywhere on the East End — I'd love to hear what you're working on.
Address: 186 Springs Fireplace Road, Unit #5
East Hampton, NY 10026
Email: billr@uptownt.com
Telephone: 917-692-5716
